Tonight, an all-new season of Top Gear premieres on BBC America at 9p/8c, and if you tune in, you might just see some familiar faces from Next New Networks. 

BBC America’s running a groundbreaking online campaign, My First Car, to promote the new season of Top Gear across Twitter, Tumblr, and YouTube, asking viewers to share the stories of their first cars for the chance to be featured on-air, or even win a trip to London to see a Top Gear live event.

In a first of its kind partnership, BBC America sponsored dozens of Next New Networks creators to create My First Car-themed videos, which you can see in BBC America’s YouTube playlist, and encourage their own viewers to do the same. 

So far, thousands of viewers have shared their stories online, as highlighted on Top Gear’s Tumblr blog, and starting tonight they’ll be featured on-air alongside some of BBC America’s favorite videos from Next New Networks creators. Here are a couple to get you started:

So tune in tonight, share your own #myfirstcar stories, and spread the word! And our thanks to our co-founder Herb Scannell and his team at BBC America for working wiht us on this incredibly fun campaign.