
Andre is a man of mystery - a hybrid that defies stereotypes. Though he shifts between on-screen roles as “Random Frat Boy” and “Drug Dealer #2,” when he enters the sacred halls of his Los Angeles apartment, he dons his dark-rimmed glasses, flips on his camera, and becomes … The Black Nerd.
“Some people think of black people as what they see on TV, or in music and stuff, so when they see me, it’s like - ‘you don’t make sense’ … and if I ever hang out with the cool black people they’re like - ‘you don’t make sense.’” Andre pauses, and laughs. “So I don’t make sense anywhere … EXCEPT on YouTube!”
I had been excited to meet Andre for a while, since seeing his awesome music video for our Key of Awesome music video competition. Though it wasn’t the slickest, it was one of the most hilarious and clever entries.
Time and time again we see the Darwinian ecosystem of the internet supporting not the hulking, big-budget videos - but the small, the nimble, the clever of the bunch. What Andre does fills a special and unique niche - he provides for more than just fans of pop culture, or music videos, or video games - he is creating a home for people who didn’t have a home before … a great army of nerds (black, and otherwise), Wii controllers in hand, ready to take their rightful place in the halls of YouTube.
More Creator Spotlights:
Kevin Nalty - “Nalts”
Alan Kaufman - “Ultra Fur”
Grace Randolph - “Beyond the Trailer”
producer we started Next New...work with. I’m loving